The market research findings suggest to Miou Co. Ltd. that it should open an online shopping website. Usually credit cards are the preferred method but sometime you can use PayPal. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. The buying pattern is highly important to be analyzed properly and without bias so that the feasibility of the portal can be calculated. This will help you manage what you buy every week or every month. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. This is a highly important parameter which is utilized by the marketers for segmentation of the target market. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. In this era of modernization, it is becoming very difficult for the grocery shops to sustain without having an online shopping portal. Sometimes, large online shopping sites offer store comparison. People are living in this virtual world through social networking websites and not even people but several companies have also made their presence in the virtual world utilizing the internet boom (Cohen, Manion & Morrison, 2007). What are the chief factors which presents resistance while buying products online? do online shopping because they are less aware of the technology. Then primary research is conducted to analyze the customer buying behavior and perceptions towards online grocery shopping. This increases the profit margin of the online shopping portals several folds when compared to the traditional stores and also the breakeven is reached at faster rate. The good news is that online shopping platform eliminates all of these little traps. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. What are major advantages as well as disadvantages of using online shopping website? Other buying decision factor is price which can be compared across several other online shopping websites. The company should come up with a marketing campaign for the website to attract the customers to the website. Over the first half of this year, only 3.1% of all grocery shoppers bought something using voice-based ordering. It is also the case that some C&C shoppers make additional purchases in stores when they collect their orders. Online shopping is new shopping address for the customers and now they can do everything on internet whatever they do while visiting a normal brick and mortar shop. No plagiarism, guaranteed! It is a form of electronic commerce. Voice ordering has been a big area of discussion over the past year, with lots of predictions stating that this will become one of the main ways in which consumer buy groceries. The marketing campaigns should focus on the benefits like 100% secure transaction and fastest way of purchasing grocery while doing other activities. What makes these stores so bad? JD.com, China’s largest online retailer, has seen sales of common household staples quadruple over the same period last year. Shopping will be highly personalized and the mall will provide lower prices than most competitors. OBJECTIVES: (i) To determine the current state of online grocery shopping, including individuals' motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DESIGN: PubMed, ABI/INFORM and Google Scholar were searched to It is very rare to find any conventional retail stores that are open 24/7. If offline channels wait any longer to make their online presence known, they will be left behind in the foreseeable future as the domain of online grocery delivery is set to make it big in the upcoming years. Shopping online is just like heading out to the store. The research work being conducted was driven very carefully but then also there are certain limitations which are as follows: The sample size for the interview and focus group was less and thus the sampling population cannot be attributed as complete target segment characteristics (Linville, 2007). Subscribe to our blog to stay on top of CPG industry news and trends. various ways to buy things such as online shopping and shopping at the mall. Thus these benefits and advantages acts as motivational tools for encouraging online shopping business. Another disadvantage to online shopping is the fact that you have to wait to receive your item. An online shopping aims at making shopping … Online shopping can be an excellent resource for those looking to expand their purchasing options and save money. Lesser Expenses. Despite ‘good old fashioned grocery store shopping’ having a huge advantage of cultural inertia, it turns out that in general, having meal kits delivered and cooking them at home is a clear winner both in terms of actual cost and in the amount of time spent. The way in which people shop for groceries differs between online and in stores. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. He also works with clients to help them understand the retail, shopper and market landscape. The reality, however, suggests otherwise. We are not talking about planning a vacation or dining in a fancy, posh restaurant; we are talking about something that needs to be done on a routine basis. The research will mainly analyze the customer buying behavior and perceptions towards online shopping. The major ethical issue with focus group discussion is that identity of respondents is revealed and thus this is an impediment for unbiased response (Cooley, 2009). Majorly the responses from all the three focus groups were coherent with slight change. start your grocery shopping from Bigbasket. There are many advantages of online shopping; this is the reason why online stores are a booming business today. In developing countries like Bangladesh, India, Pakistan, Thailand, Philippines and many under developed countries, the penetration of internet is very less (Ridgeway & Johnson, 2000). Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cash back if you sign up for their newsletters. An online grocery store definitely has good potential. The market research is conducted to understand the customer buying behavior and their decision making patterns while shopping on internet. According to Orian Research, the global online grocery market would grow with a CAGR of 23.7 % in the period of 2020- 2025. Coupon codes—like the ones you can get from coupon code sites —are also extremely popular when shopping online. Online shopping is a different experience and you can make the shopping creative over the internet as you get used to it. Security concerns: Majority of the population are aware of the fraudulent practices on internet like hacking and phishing which make a user prone to some form of cyber attack. Thus it can be said that customers feel comfortable if the corporate name is a well known name in the country and thus the credibility issues are properly captured (Khare & Inman, 2006). As consumers we tend to base our grocery shopping around where we live and/or where we work. And yet, online penetration of grocery shopping lags far behind other sectors. Almost all mainstream grocers, and players like Walmart and Target, are now busily developing online grocery services so that they can remain competitive. Dear Tanay. This strategy was purely based upon the lifestyle of target segment and hence it can be said that the psychographics study was nicely conducted. This company is aiming to open an online grocery shopping website so that customer can also shop through their website. I. Online shopping has increased and changed the way people shop. The research is based on the primary research i.e. Online shopping saves money. Online clothes shopping system Conclusions We have successfully implemented the site ‘On Line Clothes Shopping System’. In a quest to fulfill their grocery shopping needs, it has been found that consumers shop in different types of shops, according to Deloitte’s 2013 American Pantry report. III. Online shopping pros are traditional shopping cons. Majority of the respondents would prefer to shop online grocery to save their time but they will prefer shopping only from established corporate names as it helps in building credibility. Shopping convenience is a big factor for the united states and UK consumers but this isn't limited to the united states or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping … Also on the agenda is designing an online shopping site to manage the items in the shop and also help customers purchase them online without having to visit the shop physically.Our online shopping mall will use the internet as the sole method for selling goods to its consumers. In fact the customers should also verify whether the product being sent by the company is same as described in the website else they will end up paying higher cost for a local material made product. 1. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Research Proposition: The research proposition or research plan/ proposal describes about the overall scenario of the research. Packaging design is also a more of a driver of purchase in the store than it is online. Looking for a flexible role? Research Problem: The research is being conducted for Miou Co. Ltd. to understand the marketing implications of opening of online shopping website. It can be very effective for the working mothers since they can do all of their shopping easily, they can do it at any place. Considering the emergence of online shopping websites, Miou Co. Ltd. also wants to establish its own online grocery shopping portal. Thus from the above example it can be clearly attributed that there are several other factors which needs to be observed while deciding on the parameters which are very crucial for the success of the online shopping portal. Online shopping is a process whereby consumers directly buy goods, services etc. Thus proper analysis needs to be carried in order to reach a conclusion of opening online shopping website. For this research, there were 3 focus group discussions held and there were 20 members representing the same target segment but different age group. Check to see if your shopping list items will automatically be included in your cart the next time you shop. May be the product can be successfully catered to the customers through online but the buying pattern of the customers would not allow them to buy these products online. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. (Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. For example, the average basket size for click-and-collect grocery orders is currently around $72. Why would you prefer or not prefer shopping grocery products through website? One of the most important parts of understanding an evolving channel like online is to explore all of the various angles. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. Want to publish this website in online. Grocery shopping is a routine task; it is generated from need, and not desire, or luxury for that matter. Online grocery shopping market share As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. Shopping online is about to explode. Hence any company while launching their website should be able to analyze their customer buying pattern. 20th Apr 2017 When it comes to what type of products consumers are buying, staple pantry products – rice, canned goods and the like – top the list. According to the findings, the company should definitely launch the online shopping portal. Marketing Shopping online is just like heading out to the store. A survey by Engine found that people are spending on average 10-30% more online. 1) There is convince having the ability to shop from home. Online Shopping And Shopping 745 Words | 3 Pages. There are certain more factors which need to be thoroughly checked to analyze and conclude whether it is necessary for the company to have their own online shopping portal. Hence a national supermarket chain which is a known in any given country will definitely have mass audience to follow the online shopping too same as they visit the brick and mortar shop. Why will a person buy grocery products through online shopping website? … By 2022, almost 10% of all grocery sales will likely be made online. Company Registration No: 4964706. Online shopping is accessible to the customer for 24 hours and 365 days in a year. Almost every business in developed countries provides an option of buying products through internet because this helps in increasing the customer base. *With the introduction of internet shopping online has become popular. Food and beverage firms should be aware of this and ensure that they direct investments accordingly. Conclusion. Findings are as follows: Almost all the respondents were comfortable with online shopping format because of high internet penetration. If this information is accessed by some other person then he can monetarily harm the user. Online Grocery & Food Shopping Statistics. Registered Data Controller No: Z1821391. In fact, the world of internet is different from the real world and thus it is called as a virtual world. Online shopping has become an increasingly common staple of life in the 21st century. Consumers are generally comfortable buying these items online as they know what they will get. Thus, retailers must move into the grocery delivery business and try to deliver not just groceries but great customer experience as well. Admittedly, many of these people only used online once or twice or used it for only a few specific items. Almost everyone has an opinion that they will opt to buy only packaged products from online grocery store because they don’t want to stay in billing queues and want to spend their time in other recreational activities. You can view samples of our professional work here. Online grocery shopping allows you to choose exactly what you want without having to put up with any pressure or breach of privacy. Impulse buys, transportation, and host of others are some of the extra costs associated with the conventional ways of shopping. The research is conducted as primary research and the data gathering tools employed is focus group discussions as well as in-depth interviews. A figure like that will prove disruptive to all food and grocery players as it changes the whole dynamic of retail and distribution. Are your products visible when consumers are searching? Want to remove all the limitation 6.2 Conclusion ; After having detail studyon online shopping,We can see a great change in the behavior of people in many mananers like … Thus internet penetration and internet usage is also a known and crucial factor in deciding the fate of online shopping portal. Most of these changes are a response to increasingly hectic lifestyles. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! This latter point is now starting to change, however, largely thanks to Amazon’s entry into grocery via its acquisition of Whole Foods. Research Objective: The research objective sets a path for the research conduct and this objective helps in clarification about the core reason which needs to be brought out by this research. Online shopping is most convenient for individuals that don’t have time to go to the store. These are the benefits for the businessmen who start their own online shopping portal (Hinton, 2004). If you need assistance with writing your essay, our professional essay writing service is here to help! Conclusion Overall online grocery shopping experience is not just convenient but also encourages savings. Overhead cost which consists of electricity, maintenance and staff salary is very high of the traditional stores whereas it is very less in the case of online shopping portals. None of this should be taken as an indication that voice shopping will not grow or that it won’t someday be important. The quality of merchandise, who, and how items are … b. Shopping online allows access to merchandise sold world wide. First, food is largely needs-based, and many purchases have a degree of immediacy attached to them. Why is … The major influencer for online shopping is lifestyle and the choice of product is very high in online shopping format. 12 Conclusion 13 Summary: Online Shopping Statistics 2021 14 Want to Learn More? The major points which were asked in the interview are as follows: Are you comfortable with online shopping and if yes then what are the categories you prefer. This probably means that grocery shopping online is not a good idea. This is a very important step for the company as opening an online shopping portal is a very expensive and complex process unlike a normal street-shop (Creswell, 2002). This research aims to analyze the customer buying pattern as well as their perceptions towards online shopping and specifically online grocery shopping. Thus the main categories which are very successful in increasing the customer bases are fashion products, electronic items, consumer durables, grocery items, computer accessories and peripherals. Through internet a person can have its presence at any corer of the world. Mary Wolfinbarger and Mary C. Gilly write in their article “Shopping Online for Freedom, Control, and Fun” that “consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.” However the respondent said that they will love to purchase from online shopping if only the price of the product is less than the market. These interviews are generally carried out at the home of interviewee to get natural surroundings for unbiased opinions. Depending upon the analysis, marketing implications are carved which will help the top management in designing the marketing campaigns for success of online grocery shopping website. These gateways provide secure form of transaction of money from one account to another. To match with the changing patterns of buyers, Miou Co is planning to open an online shopping website for its grocery products. These research objectives are the core focus of this research and it will help in observing the target audience as well as increasing the new and retained customers. The major marketing implications identified by the research are: The marketing efforts should focus on building the brand name and brand awareness among the customers as trust is one of the prerequisite of online shopping. Price plays a major role in buying decision making. As these can be difficult to get in mainstream stores, it’s not surprising that people turn online to find what they need. Reference this. Internet is not only used to spread awareness about the products but now it is also explicitly used for shopping. It never happens that any customer will use internet just for shopping. 1) There is convince having the ability to shop from home. secondary research (Literature review) and primary research (Focused Group and In-Depth Interviews). Conclusion. And many believe grocery delivery is the future of grocery shopping. Many consumers still lack confidence in buying these things online, which represents both a challenge and an opportunity for online grocers. Online shopping is considered to be inevitable for the companies which directly deal with customers for their daily needs. Disclaimer: This work has been submitted by a university student. What’s more is that many shoppers find online food shopping more difficult than walking around a shop and putting things in a cart. There are two major things people look for when shopping. Finally, grocery retailers have been slower at developing online services than many of their counterparts in other sectors. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. So what are you waiting for? Jump right in for more details. These are some of the major parameters which help in deciding the success of online shopping portals and thus marketing managers should consider analyzing all the above parameters very carefully while developing online shopping portals. The major factors while choosing online shopping website is brand name, reviews and quality of product and security. This report presents the market research of buying patterns and consumer traits of customers with respect to online grocery shopping. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. To attract customers to shop online, e-tailers and marketers offer discounts to the customers. This is especially true for online sellers of household goods and groceries. It is a form of electronic commerce. In grocery sector only, India is currently sixth-largest in world with grocery shopping being expected to rise form $383 billion a year to $1 trillion by 2020, as reported by Retail Consultancy Technopak. As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. People are living in this virtual world through social networking websites and not even people but several companies have a… This gives huge benefits and freedom to online shopping stores as they a customer is free to purchase anything around the clock. One of the most important parts of understanding an evolving channel like online is to explore all of the various angles. 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