That kind of vulnerability makes their choice to shop with you personal. That amounts to estimated retail sales of between $755 and $766 billion. Having relevant signage can also help drive sales. The key is to share the areas of your why that would resonate with your target customer.”, She continues, “Training your staff so that they know and can articulate the “story”, and by having a well-designed mission statement hanging in a prominent location where customers can easily view & read it. Your employees are the people who are doing the selling, so if you’re looking to increase sales, you need to invest in your staff. With longer days that mean more leisure time, shoppers are often … British shoppers won’t even wait around that long. Excellent customer service is the key to increasing sales. Statistics Canada says retailers made $54.6 billion in sales in October, marking the sixth monthly increase since April’s record decline at the start of the Covid-19 pandemic. For example, we did a weekend event in February (usually a dead month for us) that had our stores as the drop-off point for baby care products like diapers and lotions to be used at the local shelter. Liquidate aging inventory. Most of them of them use it straightaway, while some like to collect loyalty for bigger purchases. Twitter Facebook LinkedIn Flipboard 0. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Whenever anything noteworthy happens within your business, send a press release to the media. Doing so enabled IKEA to figure out what stresses people out when getting ready for work and what keeps them from getting out the door during the morning rush. “Make them feel wonderful when they step into your stores. Make customers feel safe in your store. Increase sales with in-store pickup. In addition to these three major areas, you can also improve your sales figures by trying some (or all) of the tips below. You can’t just take one tip and expect it to transform your business. Another way to increase sales is to motivate the Sales team. Cultivate strong relationships with your suppliers and communicate with them often. You need to have a clear idea of what’s selling, which products are making you money, and which ones are duds so you can make the right call when it comes ordering products, running promotions, and more. Offer value-added services and products. Maxwell’s of Chelmsford has been using Pointy for two years, though they’ve gotten more value out of it when COVID-19 hit. You can then improve performance using new processes, tools, and software. Your product price should be competitive, but still profitable. “One of the most authentic ways to instantly build the “know, like, trust” factor is to let customers know why you decided to create the business you have. Feature buy now, pay later. Want to know how to increase your retail sales? Hire the right people, and make sure you have a strong communication and training procedure in place so that employees know exactly what to do in-store. Target is one example of a store that covers all of its channel when communicating COVID-19 updates. If you’re using Vend, for example you can connect Vend and Pointy, and your inventory data will automatically be displayed on your Business Profile on Google Search and Maps when consumers search for your business name or, potentially, for a product that you have in stock. Retail is becoming a job of tasks instead of a job of interacting with shoppers. Get all those 5 pillars right, and you’re bound to see positive results — in sales and your business overall. You’re passionate about what you do. What about the Independence Day or the holiday season? Mobile ordering isn’t just for restaurants. These are spaces in the paper that are "holes" for the local newspaper. You simply create a branding ad that the newspaper can drop in at its discretion. Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need to, to market more efficiently. More Ways to Increase Sales. So, if you have a good and authentic story to tell, by all means, do it. In it they talk about how retailers can upsell and cross-sell using the “Rule of 3.”. Your … "How Does Remnant Advertising Work?" If you want to boost sales and don’t know how, here are 9 awesome ways to do just that: 1. Consider the case of Christmas Elves, a store that uses Vend’s native loyalty features. Focus on the existing customers . “Goals should be achieved at least 70% of the time. Taking the steps above will help you uncover valuable intel about your customers, which in turn will allow you to develop better products, services, and experiences. When you do this you get the "passers-by" who normally ignore your store - after all, it's not on today's to-do list. 1. If they are knowledgeable they will share their passion with confidence.”. If not, what can you do to always have your shoppers front and center? Make it your business to give your customers what they want, and they will do business and buy from you. Or perhaps things are going great and you want to keep the momentum. When it comes to convincing a reluctant customer to make a purchase, flowery, glowing praise for your product or service is only going to get … Do you want to use it now or later?’ That information obviously makes our customers feel good. Attract them with memorable signposts. Here’s how you can avoid and address stockouts in your store: “Do implement a loyalty program that’s customized to your audience that can track and incentivize customer lifetime value and higher ROI from your top 20% of customers,” advises Michael Spencer, a content manager and futurist. Ultimately, the right price is the price the customer is willing to pay for the product. It’s easy to mark down items or steer customers toward the cheapest option. To continue driving traffic and sales, you need to keep your visuals fresh. The first and most important step to increase sales is to replace your bulky retail POS system.Switch it with a tablet retail stand and the possibilities are endless.. From department stores and restaurants to warehouses and online retailers, iPad retail … “Hire smart,” advises Mike Eden, owner of The Ultra Gear Shop. For example, for our shoe stores, our ad had a headline that said "Feet Hurt? 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